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Outback Opal Tours

Real tours by locals for the real experience

Introduction

OUTBACK OPAL TOURS Pty Ltd (ABN 31 146 070 277) understands the importance of protecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal data.

By using our website (www.outbackopaltours.com.au) or our services, you acknowledge and agree to the terms of this Privacy Policy. If you do not agree, please discontinue the use of our services and contact us if you require clarification.

We reserve the right to update this Privacy Policy at any time. We encourage you to review this page periodically to stay informed about how we are protecting your information. Continued use of our services after updates constitutes your acceptance of the revised Privacy Policy.

How We Collect Your Data

We collect personal data when you use our website, book tours, or interact with our services. This includes:

A. Information You Provide to Us Directly

  • When booking a tour or making inquiries, you may provide your name, contact details, accommodation details, and payment information.
  • If you communicate with us via email, phone, live chat, or social media, we collect the information you provide.

B. Information We Collect Automatically

  • When you visit our website, we collect IP addresses, device types, and browsing activity using cookies. This helps improve user experience.
  • Cookies do not collect personal details such as your name, email, postal address, or phone number.

C. Information We Receive from Third Parties

  • If you book through travel agents or other third-party partners, we may receive your booking details.
  • We use this information to manage your reservation and personalize your experience.

If you do not provide certain personal data, we may be unable to deliver our services or respond to your inquiries.

How We Use Your Data

We use collected data to:

  • Process bookings, payments, and customer support requests.
  • Improve our services and personalize your experience.
  • Conduct marketing and remarketing campaigns via Google Analytics, Facebook, and other platforms (see Section 4).
  • Ensure compliance with legal and regulatory requirements.

Your data is always stored securely and protected from unauthorized access.

We do not sell your data to third parties. However, we may share it with trusted service providers (such as payment processors, cloud storage, and analytics providers) to deliver our services.

You have the right to request deletion of your data at any time by contacting us at info@outbackopaltours.com.au.

Display Advertising & Remarketing

We use Google and Facebook advertising services, including:

  • Google Analytics Remarketing – Uses cookies to display targeted ads based on your browsing activity.
  • Cross-Device Remarketing – If you are signed into a Google account, ads may appear across devices.
  • Facebook Remarketing & Custom Audiences – Uses cookies to show relevant ads on Facebook.
  • Facebook Ads Conversion Tracking – Connects ad performance with website activity.

To opt-out, you can:

  • Use the Google Analytics Opt-Out Browser Add-On: Click here
  • Adjust your Facebook ad preferences in Facebook settings.

Interaction with Our Live Chat Platform (coming soon)

When using our live chat service, we may collect:

  • Your name and email address (if provided).
  • Chat logs for reference and customer service improvement.

This data is stored securely and not shared with third parties.

Security Measures

We take reasonable precautions to protect your data, including:

  • Encrypting sensitive data.
  • Restricting access to personal data to authorized personnel only.
  • Regular system monitoring and security audits.

While we take all reasonable steps, no online data transmission is 100% secure. In case of a data breach, we will take appropriate legal steps and notify affected individuals as required by law.

Data Retention Policy

We retain personal data only as long as necessary for:

  • Bookings & payments → 7 years (for accounting and legal compliance).
  • Marketing communications → Until you unsubscribe.
  • Customer inquiries → 2 years (for reference and dispute resolution).
  • Website analytics data → 26 months (per Google Analytics policies).

Once the retention period expires, we securely delete or anonymize your data.

International Data Transfers

If you are accessing our services from outside Australia, your personal data may be transferred and stored in Australia or other locations, including the United States and the European Union, where data protection laws may differ.

By using our services, you consent to these international transfers, where necessary, to fulfill bookings and provide customer support.

Third-Party Services

We use third-party providers for analytics, advertising, and payment processing. These services have their own privacy policies:

We do not control how these third parties collect or use your data. If you have concerns, please review their privacy policies.

Your Rights & Choices

You have the right to:

  • Access the personal data we hold on you.
  • Correct any inaccurate information.
  • Request deletion of your personal data.
  • Object to data processing (except where legally required).
  • Withdraw consent for marketing communications.

To exercise these rights, contact us at info@outbackopaltours.com.au.

Data Breach Notification

If a data breach occurs that may result in serious harm, we will:

  • Take immediate steps to contain and investigate the breach.
  • Notify affected individuals as required by Australian privacy laws.
  • Report the breach to relevant authorities, if applicable.

GDPR Compliance (For EU Users)

If you are in the European Union (EU), we comply with the General Data Protection Regulation (GDPR) by ensuring you have:

  • Right of access
  • Right to rectification
  • Right to erasure (“right to be forgotten”)
  • Right to restrict processing
  • Right to object to processing
  • Right to data portability

To exercise these rights, contact us at info@outbackopaltours.com.au.

Updates & Changes to This Policy

We may update this Privacy Policy from time to time. Any material changes will be:

  • Posted on our website.
  • Emailed/texted to you (if you have provided your email or phone number).

Continued use of our services after changes are made constitutes acceptance of the revised Privacy Policy.

Contact Information

If you have any questions about this Privacy Policy, please contact us at:
📧 Email: info@outbackopaltours.com.au
🌐 Website: www.outbackopaltours.com.au

last updated 06/02/2025

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